MARKET GROWTH PROJECTIONS
by genre Action
Fantasy
Romance
Horror
READER DEMOGRAPHICS
latest surveyGender
Male: 48%
Female: 49%
Other: 3%
Age Groups
13-17: 22%
18-24: 41%
25-34: 28%
Engagement
Daily: 34%
Weekly: 52%
Monthly: 14%
MARKET SHARE GROWTH
17.2%
+3.4% YoY
2022: 13.8%
Forecast: 21%
AVG. REVENUE/USER
$3.42
+11.1% YoY
2022: $2.89
Forecast: $4.15
CONTENT RETENTION
87%
+2.8% YoY
2022: 84.2%
Forecast: 89%
NEW READER ACQUISITION
28.4K
-4.2% YoY
2022: 29.7K
Forecast: 25K
DEMOGRAPHIC DEEP DIVE
AGE DISTRIBUTION BY GENRE
Average reader age with engagement
Action: Avg. age 21.4 | Peak 18-24
Fantasy: Avg. age 22.7 | Peak 18-24
Romance: Avg. age 24.2 | Peak 18-30
Horror: Avg. age 25.1 | Peak 22-30
GENDER PREFERENCES
Content consumption by gender
Male: 72% Action, 14% Fantasy, 8% Sci-Fi, 6% Others
Female: 58% Romance, 22% Fantasy, 12% Drama, 8% Others
GEOGRAPHIC CONCENTRATION
Top regions by readership
| Region | Readers | Growth |
|---|---|---|
| East Asia | 421,892 | +8.7% |
| Southeast Asia | 387,562 | +12.4% |
| North America | 234,789 | +5.3% |
| Europe | 187,654 | +1.8% |
Emerging markets: South America (+17.2%), Middle East (+9.8%)
READER BEHAVIOR SEGMENTATION
cluster analysis
Power Readers (18%)
Daily readers, high spend
LTV: $128
Engage: 94%
Casual Enjoyers (42%)
2-3x weekly, medium spend
LTV: $64
Engage: 82%
Series Followers (28%)
Weekly, only favorite titles
LTV: $43
Engage: 78%
Drop-off Risks (12%)
Declining engagement
LTV: $12
Engage: 34%
PREDICTIVE ANALYTICS
CONTENT TREND PROJECTIONS
6-month forecast based on current patterns
Rising: Isekai (+14%), Slice-of-Life (+9%)
Declining: Traditional Fantasy (-7%), Vampire (-12%)
REVENUE FORECAST MODEL
Quarterly projections with confidence intervals
Q1 2024
$2.4M
Q2 2024
$2.7M
Q3 2024
$2.9M
CHURN RISK ANALYSIS
machine learning modelOverall Churn Probability
3.8%
→ Stable (no significant change)
At-Risk Titles
87
↘ 12 less than last month
High-Risk Segments
3
Vampire (27%),
Western (19%)
Intervention Success Rate
68%
(+9% from Q2)
GENRE PERFORMANCE MATRIX
| Genre | Market Share | Reader Growth | Revenue/Reader | Age Skew | Gender Ratio | Series Length | Health Index |
|---|---|---|---|---|---|---|---|
| Action (Shounen) | 34.2% | +8.7% | $2.87 | 21.4 | 68/32 | 72.4 | 89/100 |
| Fantasy (Isekai) | 27.8% | +14.2% | $3.12 | 22.1 | 59/41 | 45.7 | 92/100 |
| Romance | 15.3% | +2.1% | $4.21 | 24.2 | 22/78 | 28.5 | 75/100 |
| Horror | 7.8% | -3.4% | $2.45 | 25.1 | 54/46 | 34.2 | 61/100 |
| Sports | 6.2% | +0.7% | $1.98 | 23.8 | 82/18 | 62.4 | 68/100 |
